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"The Last Kitchen Towel You Will Ever Buy"

Japanese Craftsmanship Delivered Straight to Your Home

Japanese culture celebrates beauty in the natural.

It honors finding plenty in the "less".

Depth in simplicity.

For hundreds of years, Nara has been the center of crafting innovation and beauty in Japan.

Especially with fabrics.

So it should come as no surprise that one of the most durable, functional - and beautiful - cloths is crafted in Nara.

The fabric is a coarse mesh. Usually a blend of Cotton, Ramie and Rayon.

This texture ensures each cloth is durable, absorbent, odor-resistant and soft to touch.

These cloths are almost indestructible.

They will keep both your surfaces and skin clean for years to come.

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Binchotan Charcoal

You read that right, charcoal.

Our Binchotan Kitchen Cloth has Japanese charcoal fibers woven into the fabric.
This enhances the cloth's odor resisting and deep cleaning capabilities.

If you're looking for something "extra" to bring out more life in your kitchen, this is it.

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"Kyo-Yuzen"

We dye our cloths with an ancient Japanese fabric dyeing technique called "Kyo-Yuzen".

This is the secret to keeping our beautiful designs from wearing out or fading away.

Even over long periods of time.

We are always expanding our design catalog.

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Featured collection

Experience Shirayuki

Our products use only the highest quality of regenerative and eco-friendly fabrics.

Each piece is handcrafted with care in Nara, Japan.

Shirayuki

Since 1956

In 1956, our journey began with a simple yet profound vision: to bring a touch of brilliance to everyday dining and kitchen experiences. Handmade in Japan with a commitment to sustainability, our kitchen towels are not like any other towel. They embody the enduring spirit of Japanese craftsmanship - extremely durable, highly absorbent, and lasting a lifetime. As the number 1 selling kitchen towel in Japan, we at Shirayuki are proud to offer you a piece of our family tradition.

Shirayuki

Design

We finally reached the Japanese representative dyeing “Kyo Yuzen” by pursuing the dignity and splendid color through imagining designs one by one, drawing, and dyeing. Although it was very difficult to dye “Kyo Yuzen” on our rough and thin weave fabric which is different from silk weave fabric used for Kimono, we can express our ideal designs with the careful handwork that is made by the professionals who have high skills and experiences in the end. There are some designs such as “THE BEAUTY OF JAPAN series” which is expressively dyed Kacho Fugetsu, “Kawaii series” which is full of prettiness, “World Story series” which express some scenes stay in people’ s minds.

Shirayuki

Craftmanship

The needs of society are being changed with the world
keeps changing constantly and time goes on. There are
some processes of making our products that should be
done manually in this mass production by machines era.
There are some companies which put priority on profits
when they develop new things though we do not take it for granted. We try to give the first priority to the high quality when we consider the new models.

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